Girls menstruate, period.
So, you can picture how frustrating and upsetting it is that in this time, the word “period” along with the insinuation of its own existence may be deemed inappropriate and “too suggestive.”
Thinx, a company that designs underwear especially for periods, is “committed to breaking taboo around menstruation.”
It lately pitched some witty, well-designed ads to be put in the #NewYork City metro system, and of course, complaints and concerns arose.
Outfront Media, the business that approves or rejects ads to be put on MTA assumptions, initially declined the ads for being too evocative, but then later approved them “without one change to their content,” according to Cosmopolitan.com.
Born and raised in NYC, I’ve spent a sizable hunk of my life commuting on trains and buses.
The ads displayed on trains include services for clearing up your skin, affordable podiatric surgery and plenty of pictures that sexualize women.
Contemplating breast augmentation advertisements that imply women would be happier with bigger, grapefruit-sized breasts have been approved, it’s interesting that these advertisements that objectify women weren’t labeled as “suggestive.”
Ads with women donning bathing suits that inquire in case you’re “seashore body prepared” are additionally somehow wholly okay.
While there were criticisms for the usage of the actual word “period,” there were also complaints of the pictures alongside them.
According to an email exchange got by Mic:
An Outfront representative told Agrawal that in addition to some of their concerns over copyright problems, several of the proposed advertisements ‘seem to get a bit an excessive amount of skin,’ adding the egg and grapefruit imagery, ‘no matter the context, appears improper.’
Let us go over what these images really represent.
The first image is actually a grapefruit. While it is meant to resemble a vagina, it is a fruit. It is the same fruit that was okayed when it resembled breast implants.
The next ad carries a cracked egg as well as a woman sprawled over a stool.
Yet more, this cracked egg, while meant to suggest something else, it really is still in fact just an egg.
Coming from an organization that has welcomed a large number of ads encouraging breast augmentation, the criticism these ads reveal “too much skin” is entirely absurd.
Those advertisements display zoomed-in pictures of, well, breasts.
I do not think an underwear ad that does not objectify women should offend anyone.
Actually, I am aware that I don’t.
Don’t try to make it a girls’s rights thing,” it’s, in fact, a girls’s problem.
The fact women have always been sexualized through imagery in the media is a girls’s issue.
The fact breasts are acceptable as enjoyment bags for guys, but shameful when breastfeeding is a girls’s issue.
The fact it’s acceptable to exhibit almost naked girls to sell anything, whether relevant or not, is a women’s problem.
Girls understand it happens, guys know it happens and prepared children know it occurs.
It’s not a filthy, sexual word or expertise; it’s an all-natural one.
Managing what advertisements should appear in public domains and on public transportation should not condone the social shame that encircles periods.
Instead, we must observe it, and I hope to see Thinx advertisements on my subway ride very soon.