Grimes Stars in Stella McCartney Perfume Ad: Watch

Grimes and fashion designer Stella McCartney (daughter of Paul and Linda McCartney) recently announced that they were collaborating on McCartney's new perfume campaign. The environmentally friendly fragrance, called POP, will be packaged in boxes originated from sustainably managed forests. Today, the campaign has shared an ad featuring Grimes, who briefly discusses sustainability and friendship. "I think friendship is important to all non-sociopaths," she accurately points out. Watch it below, via Stereogum. Watch Grimes perform "Genesis" at Pitchfork Music Festival 2012:

Grimes and fashion designer Stella McCartney (daughter of Paul and Linda McCartney) recently announced that they were collaborating on McCartney’s new perfume campaign. The environmentally friendly fragrance, called POP, will be packaged in boxes originated from sustainably managed forests. Today, the campaign has shared an ad featuring Grimes, who briefly discusses sustainability and friendship. “I think friendship is important to all non-sociopaths,” she accurately points out. Watch it below, via Stereogum.

Watch Grimes perform “Genesis” at Pitchfork Music Festival 2012:




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