A scene from the pilot of USA’s ‘Mr. Robot.’ Pictured: Rami Malek as Elliot, Christian Slater as Mr. Robot
Pilot sneak peeks are nothing new nowadays, but for the approaching early launch of new drama Mr. Robot, the USA Network is achieving beyond English-speaking audiences.
The network announced Monday that the Christian Slater-led hacker drama will soon be accessible to view May 27 ” almost a full month before its June 24 TV debut ” on a number of digital and VOD platforms, including Mashable.com, as well as roll out on select platforms with a Spanish language subtitle choice.
What’s unique about this move is the fact that it represents the reality about Spanish-speaking TV consumers: they watch everything.
Typically, pre-air pilot previews have apparently simply comprised an attempt to include Spanish-speaking viewers when the substance itself had special appeal to a Hispanic audience.
To get that crowd segment into perspective: A 2011 study of the 2009-10 TV season by Nielsen found that 50% of the TV consumed by multi-language homes was Spanish-language television. That is quite the split.
SEE ALSO: First promo for USA Network’s ‘Mr. Robot’ goes into the mind of a not-so-average hacker
Meanwhile, English-speaking audiences can watch pilot in pretty much every other VOD and On Demand space you’ll be able to think of ” the network’s complete strategy is among the widest-reaching in recent memory.
oeMr. Robot, which has already garnered awards before it’s even aired, gives us a unique possibility to make some noise and drive word of mouth through this advanced pre-linear strategy.”